FIFA has ignited the countdown to the FIFA Women’s World Cup 2027™ with a spectacular, samba-charged launch on the sun-drenched sands of Copacabana Beach, Rio de Janeiro. The football world witnessed Brazil embrace its role as the first South American host nation for the women’s global showpiece, blending iconic beach vibes, pulsating rhythms, street art, and pure paixão for the beautiful game.
The star-studded ceremony unveiled a bold new identity designed to capture hearts worldwide: the official emblem, the empowering GO EPIC™ slogan, and a vibrant sonic identity rooted in Brazilian soul. This milestone event signals more than just a tournament—it’s a cultural celebration poised to elevate women’s football to unprecedented heights.
A Brand Born from Brazilian Pride
At the core of the reveal is an emblem that fuses the Brazilian flag’s iconic geometry with the outlines of a football pitch. Cleverly intertwining a stylized “W” (representing “women” and “world”) and “M” (from the Portuguese “mulheres” and “mundo”), the design radiates movement, mastery, and subtle national homage. It’s modern, dynamic, and unmistakably Brazilian—symbolizing the unstoppable momentum of the women’s game.
Complementing the visual punch is the GO EPIC™ slogan—a direct, electrifying call-to-action inviting fans everywhere to join an unforgettable adventure. To bring the brand fully to life, FIFA introduced a sonic identity infused with samba percussion, Afro-Brazilian heritage, and infectious Brazilian rhythms. This auditory heartbeat is already streaming on platforms like Spotify, Apple Music, and FIFA’s YouTube channel, ensuring the tournament’s energy resonates across every screen and speaker.
FIFA President Gianni Infantino captured the mood perfectly: “Brazil lives and breathes football, and you can feel the excitement here about welcoming the world and hosting a historic event. You can also feel something even more powerful, as this country is fully committed to making this a watershed moment for the women’s game.”
Legends Unite: Marta’s Heartfelt Message
The launch bridged generations and genders, gathering icons from both the women’s and men’s game to symbolize football’s united family. In a powerful video message, Brazilian legend and global icon Marta—the all-time leading scorer in Women’s World Cup history—spoke directly to the nation’s soul: “Football is about love and Brazil loves football. Our country is ready to embrace the women’s game with pride, emotion and belief. This tournament will create unforgettable stories and reveal new heroes, inspiring girls and boys, women and men, and making our love for the game grow even stronger.”
Streets Alive with Art and Anticipation
Before the main ceremony lit up screens from a Copacabana hotel, the world-famous Avenida Atlântica became a living gallery. A vibrant street art festival transformed the promenade into a colorful canvas, echoing Brazil’s cherished tradition of painting streets in celebration of major FIFA tournaments. Murals bursting with football motifs, cultural symbols, and empowering women’s imagery set the tone: this World Cup will be as much about identity and joy as it is about goals and glory.
Why 2027 in Brazil Feels Like Destiny
Set for June 24 to July 25, 2027, across ten Brazilian cities, the FIFA Women’s World Cup 2027™ marks a historic first for South America. With Brazil’s unmatched football passion, world-class infrastructure, and deep cultural resonance, the stage is set for record crowds, electric atmospheres, and a true watershed for women’s sport.
From Copacabana’s waves to stadium roars nationwide, the journey has officially begun. GO EPIC™ isn’t just a slogan—it’s an invitation to witness history unfold in the spiritual home of football.
