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HomeThink-TanksNEWSJapan Think Tank Researcher Discovers Alarming Price Increase in Baby Products

Japan Think Tank Researcher Discovers Alarming Price Increase in Baby Products


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A recent analysis of government statistics by a researcher from a renowned think tank has revealed a significant surge in prices of baby products compared to other consumer goods over the past six months. The researcher, Yuki Endo, noticed this trend firsthand while shopping for baby essentials after the birth of his son in May last year. The findings highlight a concerning inflationary impact on child-rearing items, prompting discussions on the financial burden faced by parents and its potential impact on birth rates.


Studying the Consumer Price Index (CPI):

Endo delved into the consumer price index (CPI), a monthly publication by the internal affairs ministry, to obtain concrete data on the price fluctuations. His analysis uncovered a substantial 6.9 percentage point increase in the CPI for all baby products over the past year, while child-rearing necessities, excluding dolls and toy cars, experienced a 6 percentage point increase.

In comparison, overall consumer goods (excluding fresh foods) saw only a 3.2 percentage point increase during the same period, indicating a disproportionate inflationary impact on child-rearing products.


Significance of the CPI:

The CPI serves as a crucial tool for tracking price changes in consumer goods. It establishes a base price at a specific time, typically denoted as “100,” and allows for year-on-year comparisons to track fluctuations in various products throughout the year.

Endo’s analysis focused on five specific child-rearing related products, including baby diapers, baby formula, infant clothes, dolls, and toy cars, among the 582 products evaluated by the ministry.


Concerns and Implications:

The continuous upward trend in baby product prices raises concerns, particularly considering the Cabinet Office’s recognition of increased child-rearing costs as a leading factor behind Japan’s persistently low birth rate. In 2022, the country recorded an all-time low in newborn numbers.

Addressing this issue, Prime Minister Fumio Kishida recently announced measures to support families, such as expanding child care allowances and eliminating income limits from October 2024.

However, Endo suggests alternative approaches, such as providing essential products like diapers and baby formula directly to families, potentially through government-issued coupons.



The alarming increase in baby product prices, outpacing the inflation rate of other consumer goods, highlights the growing financial strain on child-rearing families. As Japan aims to reverse its declining birth rate, tackling the rising costs associated with raising children becomes a crucial aspect of government initiatives.

Balancing financial assistance and practical support through innovative measures may help alleviate the burden on families and contribute to a more sustainable future for child-rearing in the country.


Muhammad Arshad
Muhammad Arshad
Mr Arshad is is an experienced journalist who currently holds the position of Deputy Editor (Editorial) at The Think Tank Journal.

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